- Examples of 'click here' as link text
- Analogy to door
- Everyone knows to click on a link; it's the same as putting "LOOK" on a sign;
people are already looking at it.
- W3C says don't do it
- Usability experts say don't do it
- Link your keywords and search engines will understand you better
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http://www.useit.com/alertbox/designmistakes.html