News

Visitor To Customer Conversion

As an online vendor, if you're serious about turning new web visitors into regular online customers, publishing a website and keeping your content fresh is only the beginning...

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Efficiency = Survive and Thrive

Here's a fact you don't need an economics degree to understand: Businesses that operate more efficiently than the their competitors are better placed to survive and thrive in any economic environment.

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Should Links Open in New Windows

Many people still believe that the benefit of keeping users at their websites by forcing links to external sites to open in new windows outweigh the potential fustration of users who are becoming more and more sophisticated and demand greater control over their online experience.

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To Blog Or Not To Blog

What does it mean to Blog? Should I become a Blogger? Dare I add a Blog module to my website? What are the literary ramifications? Will I struggle with writer's "Blog"? Would Shakespeare Blog if he were here today?

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Web Standards on Mars

Internet Explorer follows its own rules when interpreting HTML and CSS and in many cases IE-specific "hacks" are necessary to make a website display correctly in IE - so what happens when Internet Explorer starts following the rules?

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The Get Smart school of navigation

If you're looking at your website every day, you already know how to get around it, and may be the worst person to assess the usability from the point of view of the public.

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Google Page Rank Explained

The Google Search Engine is fundamentally a popularity contest. The more popular Google rates a web page, the higher it appears in relevant search results. The popularity rating Google assigns to every web page is called the Google Page Rank.

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Labor's Broadband Plan

The Labor government has committed to improving Australian broadband infrastructure. Telstra has refused to enter a proposed partnership. The government intends to award the tender midway through this year. So what exactly can we expect from the new infrastructure, and how is it going to get off the ground?

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The Dangers of Web 2.0

There's no doubt that Web 2.0 is a hot buzzword, but what does it really mean? It's a used and abused term which covers community features, social networking and 'rich' media. It's certainly cool stuff but a couple of blogs I've read recently point out some of the "dangers" of Web 2.0.

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Abandoned Shopping Carts

Ever wondered what a typical shopping mall in cyberspace may (virtually) look like? The invisible wall between the shopper and the vendor may be too transparent for its own good...

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M-site? dot-mobi? News Limited goes mobile

Yesterday News Limited's digital arm launched a mobile version of their primary news portal, at m.news.com.au -- A couple of months ago they launched the mobile version of CarsGuide at carsguide.mobi. What address should a mobile site (or M-site as is becoming increasingly common parlance) sit on? How should it differ from your primary website? As more companies realise the value (and requirements) of having a mobile presence, these questions and more will start to settle...

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Is your current website doing more harm than good?

There are many practices I see commonly employed by web designers and developers that I believe are counter-productive and often detrimental to the overall performance of the website.

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The importance of good website design

Good web design and professionalism go hand in hand. Your credibility is in the hands of your web designer. So choose carefully. Here are a few tips for choosing a good web designer.

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Protecting your online integrity

You wouldn't set up shop in the wrong part of town if you wanted to attract the right kind of clients. Support Manager Elise Kendall explains why your online neighbourhood is important too.

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Enotia Officially Launches

Today marks the official migration of our primary corporate identity from IASP to Enotia. IASP will continue to trade as a key Enotia brand specialising in corporate website applications, e-commerce and Internet marketing, while Enotia focuses on the web/desktop/mobile Internet business management software market.

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Recent Software Improvements

Enotia is committed to the ongoing evolution of our substantial software technology. We regularly release global system upgrades and improvements, many of which are complimentary to our entire client base.

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All systems go!

Our all-new, state of the art website is now live -- and we'd love to know what you think. Launching a brand new corporate website is always a big job; sometimes it can feel like working with Russian dolls -- the further into the process you get, the more work you realise there is to do -- but persistence pays off.

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What's in a Name?

CEO Tony Bartlett outlines the thinking behind the choice of Enotia as our corporate name.

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Web to SMS - RIP

Web to SMS had its 15 minutes of fame but the next generation of mobile Internet is set to expose SMS's many limitations and banish it to the history books.

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Traffic is King, Content is Queen!

On the web, traffic is King and content is Queen, and in the virtual world, just like the real world, ladies come first.

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Why 'click here' is a Really Bad Idea [incomplete]

You wouldn't put "Please press down on this handle and push forward to open the door to our shop" on your front door, so why waste words on the web with directions that everyone already knows?

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If you build it, they will come? Rubbish!

So you've gone through the pain and suffering of taking your concept to reality and your new all-singing, all-dancing corporate website is live on the Internet...now the real work begins.

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